The color RED (oldest and primary color)has been ruling the palette since neolithic times. Fashion, lifestyle, makeup, food or even any event. The color has been everyone’s personal favorite by the names whether it’s carpet, velvet or lipstick.

Today, Red is our new BLACK.

They say, if diamonds are girl’s best friend, Red lipstick is her fearless ally. Being the most powerful symbol of feminine beauty and sexuality in this modern world , the color has been making a girl crave for it when it comes to fashion. Being the color of energy, passion and action. It excites the emotion and motivate us to take the action. Being known as the color of Romance-Red color is also associated with sexuality (think the lady in Red).

Research has revealed that the color is also associated with high attractiveness among some female leaders. Along parallel lines, studies have also found that men have greater sexual interest in women who wear red. Research demonstrates that a person or group wearing this color has a better chance of winning a physical activity than a person or team not wearing it.

Red is also a showstopper color.


Various hues of crimson have utmost influence in the fashion world. Models dressed in crimson from head to toe fire up the runways. Going further, the color has made its roads into the runways of Tommy Hilfiger, Marc, Gucci, Balenciaga and many more brands.

If we focus on colors, they have a huge influence on the fashion industry or we can say they hugely dominate the creative approach of fashioners. No matter how gorgeous the design of a dress is, color can either enhance or ruin the beauty of that outfit. The implication of red in fashion world can be hugely credited to Valentino. His love for this color created a successful marketing campaign.

From scarlet to crimson, vermillion and burgundy hues, the shade not only dominated the Fall/Winter ’17 runways but is also seen everywhere on the streets.

Designers have took a turn away from neutral, pastel tone and opted for colors that make a statement. Fendi plays up its materials and textures for its cherry red head-to-toe ensembles.

Showgoers, too, were not afraid of making a statement wearing this color. While some did a full ensemble of it, others made it their statement piece. How they toned down the intensity: By pairing monochromatic colors and staples for effortlessly chic vibes.

This beautiful hue has made a great comeback specially in fashion industry. The street style in New York, London, Milan and Paris this season is all the inspiration you need.

Go all-out with a red maxi dress and boots or mix prints, shades, and fabrics for a creative mash-up of the timeless color. Much like lipstick, there’s a red to suit everyone.


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